Aqua-Step new sleeve sponsor up to and including season 2024 - 2025

After a successful collaboration in the first half of the season, HDM upgrades its partnership to shirt sponsorship. After less than half a year of partnership, the Limburg company (Belgium), based in Peer, is already taking the next step in the field of sports marketing in collaboration with KRC Genk. The 'Aqua-Step' brand will be visible on both sleeves of the shirt from the continuation of this season. HDM recently invested around 10 million euros in this own product brand that markets an SPC (Stone Polymer Composite) solution for wall, floor and facade cladding. More than two weeks ago, the first panels rolled off the production line in Peer.

“We are very pleased that a Limburg company with international ambitions has chosen our club to market its Aqua-Step brand. HDM firmly believes in sports sponsorship. We are therefore looking forward to successfully continuing our collaboration”, says Stephan Poelmans, Strategic Partnership Manager KRC Genk.

Ann Schepers (CFO HDM): “Since the first SPC plates rolled off the production line two weeks ago, there couldn't be a better time to further expand our sponsorship. As the first SPC producer in Western Europe, the partnership with KRC Genk offers a unique opportunity to strengthen Aqua-Step as a brand name.”
About HDM
HDM NV produces and distributes innovative and circular solutions for interior and exterior finishing. HDM has been located in Peer, Belgium since 1989 and supplies products throughout Western Europe from an 18,000 m² warehouse. HDM will be the first in Western Europe to produce the relatively new SPC sheet material, Stone Polymer Composite, under the brand name Aqua-Step.  The properties (100% waterproof, sustainable, circular, simple and quick installation) make Aqua-Step products extremely interesting for floors, walls and façade cladding.

HDM contact person
Corinne Angenent, Marketing Manager N.V. HDM
corinne.angenent@hdm.be / +31 6 51549170
KRC Genk contact person
Davy Vanhaen, Commercial Director KRC Genk
Davy.vanhaen@krcgenk.be / 0490 428 896